Headquartered in New Orleans, Louisiana, Start Smart is a national provider of mission-critical consulting and training solutions for government, corporate and non-profit clients.
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​Since the creation of our Business Development Seminar Series for the City of New Orleans in 2005, Start Smart has built an impeccable reputation for creating and delivering value for our clients because we recognize that while many clients have similar challenges, each has unique needs.  

​By taking a holistic, strategic and analytical approach to addressing those needs, we shed new insights to help our clients improve organizational performance and realize tangible bottom-line results.

​In other words, our clients rely on our deep expertise and the combined capabilities of our exceptional people to help them solve organizational challenges and drive transformation that achieves a competitive advantage.

OUR CAPABILITY
​STATEMENT

Our Key Differentiators
  • Values-centered leadership
  • Deep expertise and innovation in our core practice areas
  • Powerful culture of creative problem solving, collaboration and accountability
  • Agile responsiveness to changes in client needs

Our Company ​​​at a Glance

  • Private Louisiana LLC founded in 2005 by Norman David Roussell, MBA
  • National firm headquartered in New Orleans, LA
  • $1,000,000.00 General Liability Insurance (The Hartford)
  • Cage Code: 50HQ6
  • DUNS Number: 60-0851146

  • Certifications:
            - HUBZone Certified Small Business/U.S. Small Business Administration            
            - Minority-Owned Business Enterprise (MBE)/National Minority Supplier Development Council
            - Disadvantaged Business Enterprise (DBE)/U.S. Department of Transportation- LA, TX & MS
            - Small Business Enterprise (SBE)/U.S. Department of Transportation
            - Hudson Initiative/Louisiana Department of Economic Development
            - Small & Emerging Business/Louisiana Department of Economic Development

  • NAICS Codes:
            - 541611/Administrative & General Management Consulting Services (Primary)
                    - 541618/Other Management Consulting Services
            - 611430/Professional & Management Development Training Services
                    - 611420/Computer Training Services            
            - 561320/Professional & Administrative Support Services
​                   - 561110/Office Administrative Services
                   - 561499/All Other Business Support Services
                   - 561990/All Other Support Services
  • Federal Product Service Codes:
                   - R: Professional, Administrative & Management Support
                   - U- Education & Training
  • U.S. Department of Transportation Work Codes:
                   - C10/Management
                   - C11/Planning
                   - C17/Supportive Services
                   - C46/Training Development
                   - C57/DBE Plans & Goal Preparation
                   
 National Institute of Government Purchasing (NIGP) Codes:                    
                   - 918-21/Business Consulting 
                   - 918-38/Education & Training Consulting
                   - 952-90/Training & Instructional Services
                   - 918-75/Management Consulting 
                   - 958-77/Project Management Services


​some of Our Clients